William Hill

Roulette Score 81 Excellent Trust Score 56 Good
Methodology
v0.3
Scored
June 3 2026
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Ranks among the strongest roulette apps in the dataset with a Roulette Score of 81/100. Evolution and Playtech are confirmed as live roulette providers. iOS app last updated 49 days ago. A recent update could recover up to 4 points.

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iOS App Store

Rating
4.48 ★
Review count
18,898
Confidence weight
High (≥10K reviews)
App ID
1542782702
Last updated
15 April 2026
Version
4.0.149
Seller
WHG International Ltd

Source: Apple iTunes Search API, verified June 3 2026

Live Roulette Providers

Evolution Gaming ✓ Confirmed
Playtech ✓ Confirmed
Pragmatic Play — Not present

Roulette Score Breakdown v0.3

Dimension Score Max Notes
Platform Availability 13 15 iOS (8) + Android (5) + PWA (0)
iOS App Quality 28 35 4.48 ★ × confidence 1 + recency
Live Roulette Providers 40 50 Confirmed: Evolution (22 pts), Playtech (18 pts)
Roulette Score 81 100 Unconfirmed providers score 0 pts under current methodology.

Trust Score Breakdown v0.3

⚠ Score contains inferred data — one or more trust dimensions based on unverified values.

Dimension Score Max Notes
UKGC Licence 50 50 Verified — 039225-R-319373-014
Trustpilot 6 30 1.2 / 5 · 7,252 reviews
Responsible Gambling 0 20 Based on available public information
Trust Score 56 100 Unverified dimensions score 0 pts under current methodology.

Methodology: v0.3 · Scored: June 3 2026

Trustpilot

1.2 / 5 7,252 reviews

View on Trustpilot →

UK gambling operators typically score 1.2–1.3 on Trustpilot due to complaint-driven review patterns. Scores above 2.5 indicate meaningfully above-average consumer satisfaction.

UKGC Licence

Licence number
039225-R-319373-014
Status
Active

All major UK gambling operators are required to hold a UKGC licence to offer real-money gaming to UK customers. Licence data sourced from the UKGC public register .

Responsible Gambling

UK Gambling Commission regulations require all licensed operators to offer the following responsible gambling tools.

  • Deposit limits available UKGC requirement
  • Self-exclusion tools available UKGC requirement
  • Reality check reminders UKGC requirement
  • Affordability checks UKGC requirement
  • Links to GambleAware, GamStop, and GamCare UKGC requirement

These are statutory UKGC licensing requirements applicable to all UK-licensed operators. Individual tool availability is outside the scope of this dataset's current scoring methodology.

About the William Hill roulette app

App overview

William Hill is operated by WHG (International) Limited, UKGC account 39225. The iTunes seller name "WHG International Ltd" closely matches the UKGC entity name — making William Hill the clearest example in our dataset of an operator where the iTunes seller and the UKGC licensee are effectively the same underlying entity. This provides straightforward regulatory transparency.

Version 4.0.149 was released 15 April 2026 — 49 days before the dataset reference date of June 3 2026. With 18,898 ratings averaging 4.48 stars, the app carries a large, statistically robust review base. The April release date puts the app in the 31–90 day recency tier under our scoring, rather than the 30-day maximum tier.

Roulette experience

William Hill scores 81/100 on our Roulette Score — fifth in the dataset. The score reflects confirmed access to Evolution and Playtech. Pragmatic Play has not been confirmed.

Evolution and Playtech are both verified, though the primary williamhill.com domain returned HTTP 500 errors across all tested URLs during our research. Provider evidence was sourced from news.williamhill.com (HIGH confidence) and help.williamhill.com SERP snippets (MEDIUM confidence). The two-provider combination scores 40/50 available provider points.

The 81 Roulette Score sits below Ladbrokes (86) despite an identical provider configuration. The difference is explained by the iOS recency tier: William Hill's April update earns 6/10 recency points; Ladbrokes' May update earns 10/10. This single dimension accounts for the entire 4-point gap between the two.

Mobile experience

Version 4.0.149 was released 15 April 2026, placing it 49 days before the dataset reference date. This falls in the 31–90 day tier, earning 6 recency points rather than the maximum 10. A new iOS update released within the 30-day window would recover 4 points on the Roulette Score immediately — the most direct short-term improvement available.

The 4.48-star rating from 18,898 reviews is a large, stable sample with full confidence weighting (1.00). For context, William Hill has one of the largest gambling audiences in the UK — the review volume is consistent with a high-traffic app.

William Hill does not have a confirmed dedicated PWA. Android availability is confirmed. Platform points: 13/15.

Banking & withdrawals

Banking and withdrawal performance fall outside our scoring methodology. William Hill help pages are accessible at help.williamhill.com. UK safer gambling tools include deposit limits, session time reminders, time out, and self-exclusion — standard tools required of all UKGC-licensed operators.

Strengths

  • iTunes seller name ("WHG International Ltd") matches the UKGC entity — the clearest regulatory transparency of any operator in our dataset.
  • UKGC licence fully verified (WHG (International) Limited, account 39225).
  • Large iOS review base (18,898) providing full 1.00 confidence weighting.
  • Confirmed Evolution and Playtech live roulette providers (40/50 provider pts).

Limitations

  • iOS app 49 days old at dataset reference date — recency penalty (6/10 pts). A new update would recover 4 points.
  • Trustpilot score of 1.2 from 7,252 reviews — the lowest in our dataset. Earns 6/30 Trustpilot points.
  • Main williamhill.com domain returned HTTP 500 during research — some evidence sourced from secondary pages.
  • Pragmatic Play not confirmed — 10-point potential gap.

Research verdict

William Hill's Roulette Score of 81 reflects competitive provider coverage (Evolution + Playtech confirmed) constrained by an iOS update recency penalty. The most direct path to a higher Roulette Score is a new iOS update, which would recover 4 points without any other changes.

The Trustpilot position (1.2 from 7,252 reviews) is the lowest absolute score in our dataset. In sector context, the 1.2–1.3 range is the sector floor for major UK operators — shaped by complaint-driven review patterns rather than objective quality assessments. The large review count (7,252) gives this score reasonable statistical weight.

Trust Score (56/100) reflects the verified UKGC licence (50 pts), Trustpilot at the sector baseline (6 pts), and responsible gambling information (0/20 pts). Resolving the update recency and confirming Pragmatic Play would bring Roulette Score to 95 from 81.

William Hill roulette app — frequently asked questions

What is William Hill's Roulette Score and what affects it most?
William Hill scores 81/100 on our Roulette Score. The two main factors holding it below the top operators are: (1) iOS update recency — the April 2026 release is 49 days old at our dataset reference date, earning 6/10 recency points instead of the maximum 10; and (2) provider coverage — only Evolution and Playtech are confirmed, not Pragmatic Play. A new iOS update within the 30-day window would add 4 points; confirming Pragmatic Play would add 10 more.
What live roulette providers does William Hill offer?
William Hill has confirmed access to Evolution and Playtech for live roulette. Pragmatic Play has not been confirmed. Evidence for Evolution and Playtech was sourced from news.williamhill.com (HIGH confidence) and help.williamhill.com SERP snippets (MEDIUM confidence) — the main williamhill.com domain returned HTTP 500 errors during our research.
How does William Hill's Trustpilot score compare to other operators?
At our verification date (June 2026), William Hill rated 1.2 on Trustpilot from 7,252 reviews — the lowest absolute Trustpilot score in our dataset. The sector average for UK gambling operators is 1.2–1.3, reflecting complaint-driven review patterns across the industry. William Hill's 1.2 earns 6 of 30 available Trustpilot points under our methodology (the 1.0–1.99 bracket).
Is William Hill UKGC licensed?
Yes. William Hill is licensed by the UK Gambling Commission under WHG (International) Limited, account 039225-R-319373-014. This licence has been verified directly against the UKGC public register. Notably, the iTunes seller name 'WHG International Ltd' is the closest match to a UKGC entity name of any operator in our dataset, providing clear entity transparency.
What would improve William Hill's Roulette Score?
Two changes would increase the Roulette Score most directly: (1) A new iOS update released within the 30-day window would recover 4 recency points (from 6/10 to 10/10), raising the score from 81 to 85. (2) Confirming Pragmatic Play in the live roulette lobby would add 10 provider points, raising the score to 95 (or 91 before the update). Together, both changes would produce a score of 95.